Ōmokoroa from the Air: Alf Rendell and the Unsworth Subdivisions

From Tauranga City Library’s archives

A monthly blog about interesting items in our collection

Today, it is difficult to imagine Ōmokoroa Point as it appeared in the early 1950s. Streets lined with homes, holiday houses, reserves and community facilities now occupy land that was once largely open farmland. The Unsworth Subdivisions at Ōmokoroa from the 1950s through to the 1970s, represent an important chapter in the transformation of the peninsula from farmland to a seaside community.

In 2004, Tauranga City Libraries received a donation from Helen Unsworth, containing records, files, plans and hand-coloured photographs relating to her parents' Ōmokoroa subdivisions over the years. These materials provide a valuable record of the area's growth and the role the Unsworth family played in shaping the community that exists today.

Aerial of Ōmokoroa 1956 (hand-coloured photograph by Alf Rendell) - Te Ao Mārama - Tauranga City Libraries  Photo 21-1307

(The Unsworth farm is across the centre of the aerial photo, showing the new road and its subdivision and butting onto Gerald and Myrtle Crapp's farm on the actual point). 

A Peninsula on the Cusp of Change

Allan and Nelle Unsworth purchased 68 acres on Ōmokoroa Point in 1953, and over the following decades, gradually subdivided the property, creating residential sections. The Unsworth's property originally extended across much of the width of the peninsula, bounded by neighbouring farms and framed by steep coastal land and beaches. It was adjacent to the houses at Ōmokoroa Beach.

When Allan and Nelle Unsworth purchased the farm from Ira and Jean Thomas, their intention was not to create a residential subdivision but to establish a model farm on what was regarded as some of the district's highest-quality farmland. However, circumstances beyond their control changed those plans. In 1954, major slips below the farm damaged the only road providing access to the Point, making it necessary to construct a new road through their property. Permission was subsequently granted to subdivide land along the new roadway. Then, in 1956, the Education Department purchased five acres from the upper part of the farm for the construction of a new school.

Aerial of Ōmokoroa 1956- Photo 21-1305

The new superior stretch of road opened the peninsula to easier access and made new subdivisions more economically viable. What began as a practical response to changing circumstances, evolved into one of the largest private subdivisions undertaken in New Zealand at the time. However, the development attracted the attention of Inland Revenue, which argued that the subdivision profits should be taxed. It was a test case for New Zealand to establish a new legal principle. Allan spent years fighting what he considered an unjust assessment,ending up with the Inland Revenue dropping the case in 1965.

As happened in many coastal communities around New Zealand during the post-war decades, improved roads, increasing car ownership and growing interest in holiday living and retirement, including from overseas, created demand for coastal sections beyond the main urban centres.

Archival records held in Pae Korokī (Ams 259) document this evolving process through plans, financial papers, and promotional material spanning the 1950s to the 1970s. These include detailed survey plans for successive subdivision stages, illustrating how the land was incrementally opened up for development.

 

Subdivision Plans over the years - Te Ao Mārama - Tauranga City Libraries Ams 259

Marketing the Coastal Dream

The Unsworth subdivisions were notable not only for the number of sections created, but also for the sophistication of their marketing. Sections were promoted through newspaper advertising, printed brochures and even screen advertising at Tauranga's Odeon Theatre in Elizabeth Street, stating: "You've seen the rest — now buy the best."  Demonstrating his entrepreneurial spirit, Allan Unsworth also, promoted the subdivision from the driver's seat, using his car as a mobile advertisement to attract potential purchasers.

Reg Ellis and Allan with Reg's Kingfish, 1969 (Helen Unsworth Collection). At 13 Coppelia Avenue, Ōmokoroa Point, new house with farmland in the background and tractor shed on other side of fence. The tractor shed is still in use at the Ōmokoroa Settlers' Hall.

For many New Zealand families, the newly created sections offered a rare opportunity to own a piece of waterfront peninsula living at a time when coastal property was still within reach of ordinary households. The prospect of easy access to the harbour's fishing grounds was a major attraction. Fishing, being bountiful in those days, was a huge drawcard to the area - there was the wharf and a slipway for boat maintenance. 

What set Ōmokoroa apart from many other seaside settlements was Allan Unsworth's vision for the development. He was determined that the area would become a community of permanent homes rather than a collection of holiday baches. To maintain this standard, he encouraged prospective purchasers to build substantial houses and, if that did not suit their plans, he would direct them instead to the more affordable subdivisions emerging at Pāpāmoa at the same time. This approach helped shape the character of Ōmokoroa as a residential community rather than simply a seasonal holiday destination.

 

Cutting from Bay of Plenty Times advertisement for sections being sold by Allan Unsworth in Ōmokoroa - Tauranga City Libraries Ams 259

Alf Rendell's Aerial Vision

A distinctive feature of the Unsworth Subdivision was its innovative use of aerial photography. Renowned Tauranga photographer, Alfred Hugh (Alf) Rendell, captured images of Ōmokoroa at a time when aerial imagery was still relatively uncommon in local real estate promotion. 
 
Allan Unsworth commissioned a series of six small hand-coloured aerial images of the peninsula over the years. These photographs were not merely promotional; each purchaser received an image of the peninsula, creating a personal and tangible connection to their property and the community around them.

 

The Unsworth's homestead, "Kaharoa" (now 61 Ōmokoroa Road) - Te Ao Mārama - Tauranga City Libraries -  Photo 21-1269

A Lasting Legacy

This combination of careful planning and visual storytelling made the Unsworth Subdivision unique. Today, the surviving plans and photographs provide a valuable record of a formative moment in Ōmokoroa’s development.

Mrs Ruth Mander (1915–2015)

 

Left to right: Ruth Mander, Ina Bathe, Mary Parker, and Nancy Snodgrass admiring the rose "Remember Me" at the Tauranga Rose Gardens, Robbins Park, 1991

Image: Te Ao Mārama - Tauranga City Libraries Ams 382/4/5

After several years working with the Tauranga Museum collection, I pondered on a number of donations made by Mrs Ruth Mander (née Prescott). Curious to learn more about them, I visited Ruth at her home on Ōtūmoetai Road in June 2011, where she shared memories of her life and the transformation of Ōtūmoetai from a rural district into a suburb of Tauranga. [1]

Ruth’s path to Tauranga began in the late 1930s after her mother became seriously ill with a goitre.[2] As the eldest daughter, she left her job in Hamilton to care for her younger siblings while her mother spent an extended period in hospital.[3] In 1937, seeking a healthier climate, her father, a First World War veteran, sold their Waikato farm and moved the family to a citrus orchard in Ōtūmoetai. 

Ōtūmoetai and Hinewa Roads, looking over Cherrywood and Bureta towards Mauao and Motuotau Island, c1950. 

Image: Te Ao Mārama - Tauranga City Libraries Photo 12-575

At that time, the area was still largely rural. Work on the orchard, along with caring for poultry and a house cow, formed part of everyday life. Social life centred on visiting neighbours, swimming in the harbour below Ōtūmoetai Pā, and attending local dances. It was through these connections that Ruth met the Mander girls, Betty, Dot, and Nola. They would often bike together to attend films in town, taking the long way around as Ngatai Road had not yet been formed. These friendships would ultimately change the course of her life. 

Ray Mander, the older brother, had returned home for a holiday but stayed after meeting Ruth, and the two quickly became engaged. They purchased five acres on the Ōtūmoetai ridge and were among the first in the district to plant Chinese gooseberries, later known as kiwifruit. In a practical move to secure a government loan, they married quietly at the newly opened Tauranga Post Office in December 1938 - the first couple to do so - marking the beginning of their life together. Ruth recalled that afterwards they went to Rendell’s Photography and had a wedding photo taken and then to the only restaurant in town for a meal. 

Te Puke Times, Volume 26, Issue 52, 2 July 1937, Page 3. Papers Past.

With the help of a State Advances loan, they built a Beazley bungalow on their land, designed by Ruth herself. Construction was slow, and they did not move in until September 1939, but the house would remain their home for the rest of their lives. Over the following eight years, they had four children, bringing both busyness and energy to their lives, and it was clear that Ruth took great pride in them. While the orchard developed, Ray took on various jobs, later running a hardware shop in Ōtūmoetai and keeping bees on the property. Ruth managed the household, sewed much of the family’s clothing, and maintained strong connections within many communities.

A wicker pram purchased in the 1940s by the Manders from The Mart in Willow Street.

Image: Tauranga Museum 2005/84

Ruth became involved in numerous organisations, serving for decades as treasurer of both Forest and Bird and Rural Women, and participating in local garden clubs from the 1950s onward. Over time, the landscape around them changed. Ruth recalled that after the Second World War, orchards and farms across Ōtūmoetai were subdivided into residential sections. Roads such as Lemon Grove replaced rows of trees, and the rural district she had first known gradually became the suburb it is today.

 When I met Ruth, she was living alone, Ray having died in 1995. Despite being nearly blind, she was fiercely independent, able to stay in the home she had lived in for more than seventy years with the support of her family and her deep familiarity with every corner of it. She was particularly keen for me to identify some of the objects she had donated to the museum, and I was pleased to do so while hearing the stories connected to them - her memory remaining very sharp.

A 1930s ‘Airzone’ wooden mantle radio purchased for the Mander’s new home.

Image: Tauranga Museum 0038/95

References

 

[1]       At the time of our meeting, it felt only right to address her as Mrs Mander, so I hope she would forgive me for referring to her here as Ruth.

[2]       A goitre is an abnormal enlargement of the thyroid gland in the neck, often visible as a swelling at the base of the throat.

[3]       Ruth initially worked as a technician for Glaxo Laboratories and later took a position in the office at the New Zealand Dairy Company while waiting for an opportunity to move into their laboratory.

Public Opinion in the Roaring Twenties: Letters to Editor 1920-1925

In total 887 ‘Letters to the Editor’ were submitted to William Gifford, the owner of The Bay of Plenty Times, between January 1920 and December 1925. By far the largest category was complaint-related and accounted for seventy-three percent of all letters written.

Over the five-year period the most frequent complaints were focused on the backward nature of the town. Many letter writers blamed terrible roads, poor leadership and the negative attitudes of residents. It was a battle between those who wished to spend money to improve the town’s infrastructure and facilities and those who saw nothing wrong with Tauranga and certainly didn’t want to spend their money paying for so called improvements.

Looking towards the disputed land at the bottom of Sixth Avenue, circa 1920s. Many years later it would become Memorial Park
Image courtesy of Tauranga City Libraries, Pae Korokī Ref. 99-795

There were numerous flash points, including whether to secure land on the foreshore to create a park at the bottom of Sixth Avenue and the construction of a bridge to Otumoetai. On the matter of the bridge, one disappointed land agent wrote: “I was astounded to see in your issue of the 29th instance that it had been decided to drop the bridge across the Waikareao, and this was strongly supported by several of the ratepayers that would have been considerably benefited. Every move has been tried by the ‘Death to Tauranga Crowd’ to stop this bridge and their tactics in forcing the cost of it up has no doubt done the trick.”

The bridge to Otumoetai was eventually opened in December 1959
Image courtesy of Tauranga City Libraries, Pae Korokī Ref. 04-434

Connected to these controversies was debate around rate collection and spending, which included factions both for and against Council borrowing. Few seemed to trust Council to spend money wisely and some even accused the Mayor and Councillors of incompetence, or worse, deliberately withholding information. This was particularly heated around borrowing to develop the town’s electricity supply. As one writer put it: “The Mayor is in the dark, Councillors are in the dark and the unfortunate ratepayers know less than nothing, their business apparently being to foot the bill. The Mayor is a happy individual if he imagines that thinking ratepayers will let vital matters go through in such a slipshod manner, without a protest.”

There were other issues which appeared again and again. Animal welfare and the town’s associated animal regulations caused considerable consternation in the early 1920s. Writing under the heading ‘A Nocturnal Menace’ one resident pleaded: “Will the Borough Council take steps to keep the streets clear of wandering horses at night? Some of these horses are evidently vicious. One that was browsing on the footpath of a street the other night lashed out at a pedestrian. Is this breaking of the borough regulations to continue until someone is killed or maimed?”

Letters that discussed sporting concerns were also common. One long thread debated the establishment of a Rugby League team in Tauranga with livid Rugby fans accusing League promoters of luring players away with promises of payment. In return League supporters claimed that Rugby officials threatened to ban those who switched codes.

Te Puna Rugby team, 1920. No doubt some of these players were tempted to switch codes
Image courtesy of Tauranga City Libraries, Pae Korokī Ref. 08-073

Finally, how the town looked was important to many. Town beautification was viewed as essential and often fell short of expectations. Litter was particularly bad especially on the town’s beaches: “Here again we find more rubbish, broken glass, old tins, crockery, to say nothing of an occasional dead cat.”  Trees were a constant bone of contention with most wanting to see more planted and existing ones better taken care of. However, this pro-tree attitude was not universal. For example, opinions for and against trees being planted along Cameron Road often appeared in the paper. As one ‘Camerodian’ put it, “I fail to see what Mr Murdoch has to boast of in leading the way in planting trees on a public thoroughfare after the ratepayers and residents had recorded their votes against the planting and decided that no planting should be done on the main street. I would point out that if all were allowed to plant trees at their own sweet will in front of their houses, what a nice hodge podge the streets would become.”

This article was originally part of a longer presentation given by Fiona Kean at a Tauranga Historical Society meeting earlier this year.