A to Z of Tauranga Museum: B is for Bathing Suits

 

Image courtesy of Tauranga Museum, Robert Gale Collection, 0005/20/539

As the Bay of Plenty summer continues to be hot and locals and visitors alike flock to the coast, it’s hard to miss how deeply beach culture is woven into our identity. From sun-soaked days on Mount Maunganui beaches to the salty breeze off Te Awanui, these experiences have shaped our city’s character for generations. The Tauranga Museum holds a treasure trove of artifacts that tell this story.

Gifted by Tauranga Historical Society, Tauranga Museum, 0230/11

Its collection captures the essence of seaside leisure: beach umbrellas for shade, surf boards for thrill-seekers, picnic baskets for family outings, and even a bottle of Q-tol – the once-popular lotion that soothed sunburn long before we understood the importance of sunscreen.

                                1930s swimsuit, made in England.               Early 1980s Expozay, made in Tauranga.
                                       Tauranga Museum, 0151/16                           Tauranga Museum, 0032/14

But the real stars of the collection might be the bathing suits. With 83 suits spanning more than a century, this collection charts the evolution of beachwear - from modest woollen costumes to sleek Lycra designs. Many of the suits reflect not only innovation in materials and design but also changing attitudes toward fashion and freedom of expression.

For example, the museum holds two Jantzen swimsuits that were manufactured in Wellington by A.J. Coleman Ltd under licence from the American brand.  They were the height of style in their respective decades. During the 1930s and 40s, new fabrics emerged, sleeves vanished, and bold colours became the norm – as seen in a striking bright blue swimsuit:

1930s-1940s Jantzen swimsuit. Tauranga Museum, 0019/00

 Moving forward to the 1970s, and designers were embracing Lycra, a revolutionary fabric that allowed for greater flexibility and comfort. This floral swimsuit illustrates the shift toward vibrant patterns and figure-hugging styles that defined the decade:

1970s Jantzen swimsuit. Tauranga Museum, 0266/11