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| Refreshing Choysa Tea, Flavour, Purity, Fragrance, Strength, 2lb tin Collection of Western Bay Museum, Ref. #0144 |
Collection of Western Bay Museum, Refs. #0162 & #0204
Choysa Tea celebrated its centennial in 2005, when the company's press release included the original matra, "flavour, purity, fragrance, strength." The more familiar bright red and yellow oval logo possibly arrived in the 1950s when it was first marketed nationwide, and was well established when it had its 75th anniversary in 1980.
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| The Bell Tea, Delicious, Wholesome, Refreshing, Refreshing Amber Tips, Eastern Tea Co., Christchurch Collection of Western Bay Museum, Ref. #0180 |
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| Pyramid Tea, The Height of Perfection Collection of Western Bay Museum, Ref. #0161 |
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| Pyramid Tea, The Height of Perfection Newspaper advertisement, Sun (Christchurch), 17 May 1918 |
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| Golden Bloom Tea, 2 lbs. net, The National Trading Co. of New Zealand Collection of Western Bay Museum, Ref. #0172 |
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| Tea Caddy with Art Nouveau decoration Collection of Western Bay Museum, Ref. #0174 |
References
Raise Your Cup to Choysa Tea: The Iconic Brand Turns 100, Unilever Media Release, 24 August 2005, Courtesy of scoop.co.nz
http://www.scoop.co.nz/stories/BU0508/S00420.htm
"Amber Tips" Tea Advertisement, Hastings Standard, 7 August 1906, Courtesy of Papers Past
http://paperspast.natlib.govt.nz/cgi-bin/paperspast?a=d&d=HAST19060807.2.21.5
Amber Tips Tea Advertisement, Timaru Herald, 8 October 1913, Courtesy of Papers Past
http://paperspast.natlib.govt.nz/cgi-bin/paperspast?a=d&d=THD19131008.2.45.4
Pyramid Tea Advertisement, Sun (Christchurch), 17 May 1918, Courtesy of Papers Past
http://paperspast.natlib.govt.nz/cgi-bin/paperspast?a=d&d=SUNCH19180517.2.83.17.2
T.E. Taylor & Co. "Pyramid Teas" Advertisement, Akaroa Mail and Banks Peninsula Advertiser, 7 June 1918, Courtesy of Papers Past
http://paperspast.natlib.govt.nz/cgi-bin/paperspast?a=d&d=AMBPA19180607.2.17.6
Golden Bloom Tea Advertisement, Waihi Telegraph, 24 November 1934, Courtesy of Ohinemuri Regional History Journal 38, September 1994
http://www.ohinemuri.org.nz/journal/38/advertisements.htm





















































