Library buildings in central Tauranga

From Tauranga City Library’s archives

A monthly blog about interesting items in our collection.

Later this month the new Tauranga Library and Community Hub opens at Te Manawataki o Te Papa, Willow Street. It occupies the site of the Civic Centre that housed the library from 1989 to 2022, and is next to the site where the library had been (mostly) housed from 1930 to 1988.

Prior to that the Library was in the Mechanics' Institute building on the corner of Harington Street and Willow Street. Tauranga Borough Council took over the management of the Library from the Institute in 1906.

This was the second Institute on the site. The first, built in 1872 and extended in 1878, was lost to the big North End fire in 1881. Fortunately it was insured, so a replacement was constructed that same year. A room in the old Government Buildings in Willow Street was used as a temporary location while reconstruction proceeded (not the building in the background of the first photo - it went up in 1906).

Before the first reading room was completed the Institute's collection, developed in 1871, was held in a spare room of James Bodell's home in Cameron Road.

Here is a selection of images from our collections of these past Library buildings.

Tauranga Public Library and Mechanics Institute, Harington Street, built 1881), in the right foreground, probably about 1907.

Te Ao Mārama - Tauranga City Libraries Photo 03-235

F.H.Hammond's bakery and grocer's shop on the south west corner of Willow Street and Hamilton Street, Tauranga. Subsequently used by Bond & Bond, it later housed the Children's Library before being pulled down in 1970 to make way for the 'new' Tauranga City Council Administration building.

Photo c 1915. Te Ao Mārama - Tauranga City Libraries Photo 99-1145

In 1930 an Art Deco style building was erected on Willow Street next to the Town Hall. It housed the Public Library upstairs and the borough's electricity department downstairs. c.1940s.

Te Ao Mārama - Tauranga City Libraries Photo 01-549

Tauranga Public Library, still only in the upstairs part of the Willow Street building, and looking crowded, 1959.

Te Ao Mārama - Tauranga City Libraries Photo 06-306

Children watch magic tricks performed by magician G. A. Hansen, at the Tauranga Children's Library, now upstairs in the Art Deco building. Published 31 August 1974.

Tauranga City Libraries Photo gcc-24906

Tauranga Public Library's Newspaper Room, Tauranga Town Hall 1987. The Library's Archives collection was also in the Town Hall.

Te Ao Mārama - Tauranga City Libraries Photo 06-351

Shelf tidying the downstairs collections in Tauranga Public Library's 1930 building was a cramped task, 1988.

Te Ao Mārama - Tauranga City Libraries Photo 07-103

Tauranga Public Library, the 1930 Willow St building pre-demolition in November 1988.

Te Ao Mārama - Tauranga City Libraries Photo 99-1015

In 1987 Tauranga Round Table members erected a relocatable building on Hamilton Street as short-term accommodation for the children's section of Tauranga Libraries. This photo shows library staff moving boxes of books from the Children's Library into "The White House".

Te Ao Mārama - Tauranga City Libraries Photo 07-040

The new Civic block upon completion, in the Bay of Plenty Times of 27 July, 1989.

From: 100 years of local library - Tauranga Central Library.

Photograph of the same corner site as above, after an extra floor was added in 2006-07. The Library spread into more of the rear portion of the building. [In 2015 retiree Rodney Giddens undertook to provide a photographic record from the roadside of Tauranga’s CBD].

Te Ao Mārama - Tauranga City Libraries Photo 15-449

The Devonport Road entrance to He Puna Mānawa. Tauranga Library moved into the former Goddard's Arcade in early 2022 while the Willow Street building was demolished and construction began of the new Tauranga Library and Community Hub, to open on 16 October 2026.

The library network in Tauranga

Sources:

Pae Korokī links:

Tauranga 1882 - 1982 / edited by A. C. Bellamy. [Tauranga] : Tauranga City Council, 1982.

Te Ao Mārama - Tauranga City Libraries, 1871- (Organisation)

A detailed timeline of the library service in Tauranga, from 1867 onward.

100 years of local library - Tauranga Central Library.

The library network in Tauranga.

Te Ao Marama - Tauranga City Libraries moments in history.

Correcting the links: Harold John Jenks

Harold Jenks, Fellow of the New Zealand Institute of Surveyors, was a member of the Tauranga Historical Society.

Harold Jenks’ drawing of the Waikato River Hydro-electric Scheme, taken from p. 167 of his memoir, The Wind in the Tussocks.  Image: Beth Bowden

A lot of effort went into the mapping and measurement of this country.  A lot of it still goes unnoticed or ignored, although among the processes of colonisation the work of nineteenth-century surveyors was both intrusive and consequential[1]; they knew their work would have practical, permanent effect.  They were also, perhaps, of all colonisers the most aware of their own shortcomings.  Surveyors like Harold Jenks were modest characters.

By the twentieth century, when Harold arrived in New Zealand, a seventeen year old youth, occupation “fitter”, who had embarked at Southampton in 1924, he still found a quite astonishing scope and scale for physical challenge, intellectual adventure, and – it has to be said - error correction.  Even after twenty years of painstaking study and challenging fieldwork, he had to adapt his project, the Waikato Hydro-Electric Scheme, to the fact that a 7.65 foot discrepancy in the assessed level of Lake Taupo had been established[2].

The seven North Island networks of local mean sea level datums (LVDs) relied on by surveyors from approximately 1950 until 2016.  Lake Taupo can be seen near-centre of the Moturiki network.  Image: Toitū Te Whenua | Land Information New Zealand

Harold was equal to this.  In his memoir he says he “has forgotten now” how the construction plans for the “hydraulic structures” were adapted to the new, “identifiable and acceptable” [3] datum.  For him the great thing was confidence.  Plans could be made; great works could be engineered.  Fundamental to these plans and works was an accurate survey.

Survey party, 1927.  Harold in the centre with two chainmen.  Image: Historical Review, Vol. 34, No. 1, May 1986

As a very young man, with few-to-no formal qualifications, on his own in a new country, Harold showed considerable confidence.  His long life (he was 101 when he died) saw his chosen profession change from one where a would-be surveyor took a cadetship, “serv[ing] under articles to a qualified surveyor”[4] to a time when only a university qualification would do.  But his experience as an articled cadet, “a rather rough school”[5], linked him more closely to the nineteenth-century surveyors.  They became the subject of his first book, Forgotten Men: The Survey of Tauranga and District 1864 – 1869[6], published by the Tauranga Historical Society in 1991.

Harold had joined the Society shortly after his retirement, when he and his wife Gwen left Wellington to re-settle in Mount Maunganui.  He was an active member: on the debating team that went to Rotorua to argue “That photographs are the best means of recording history”; leading a Society members' outing to see the Waikato power sites; distributing the Historical Review in Mount Maunganui; and eventually becoming one of three Vice-Presidents in 1990.  He thus came into contact with Alan Bellamy, who, like Harold, had made his way up the ranks of his chosen profession (rail transportation) and, on his retirement, joined the THS.  Alan had developed an interest in old photographs and printing work; his Society task at the time was to collate articles from Tauranga for eventual publication in the Review. The two men had a lot in common.istorical Society to publish the

 

 

 

 

Harold had already contributed a couple of well-crafted articles for the Review[7].  His next effort, a comprehensive account of the men who undertook the first surveys of Tauranga, had however grown well beyond the limits of a magazine story.  In 1988 Alan Bellamy got the Society’s approval to publish the manuscript, carefully illustrated with photographs and fold-out maps and documents, as a monograph costing $12 a copy: “pre-publication orders would be sought”[8]. 

Thus encouraged by Alan, Harold’s pride in his chosen calling found a means of impersonal expression:

But who were these men, the Kai-ruuri Whenua who first measured this land, appraised it, considered its access and ran the road lines; who planned and marked out the boundaries of the town lots and the farm areas; who laid down a pattern of development which still shows through clearly after the passage of 130 years?

What brought them to Tauranga, what experiences befell them while here and what became of them when their work was finished?

Very little has been written about them and only a few are known by name.

Surveyor’s chain, 66 links, each link measuring one foot.  The 22 yard-length (“one chain”) was used not only for boundary measurements, expressed as “x chains and y links” but also for the length of a cricket pitch.  Image: Rob Morgenstern

Local historical scholarship owes much to inquiries of this kind.  Writing from his perspective as an English-born, New Zealand-trained professional, the links Harold provides to the past evoke a sense of landscape that, as it was measured, confined by a history of chains and links, so became man-made, and subject to human error.  He also offers some account of older, equally human, understandings of topography, distance and land use[9]. 

Local historical researchers often find that these overlap each other.  They are not only linked; they invite us to consider the need for correction and a more reliable datum.  Harold would, I think, approve.

---

[1]  See, for instance, https://maorigis.nz/ for a website intended to assist contemporary Māori researchers working with both historical and current land surveys.

[2] Jenks, H. J., The Wind in the Tussocks, New Zealand Institute of Surveyors Inc, 2002, p. 45

[3]  ibid

[4]  Jenks, H. J. Recollections of a Surveyor, Historical Review, Vol. 34, No. 1, May 1986, p. 1

[5] ibid

[6] I am indebted to John Coster for the gift of a copy of this book

[7] Recollections of a Surveyor, Historical Review, Vol. 34, No. 1, May 1986, and The Maraetai Ferry, The Story of Waka Mahi – A Versatile Craft, Historical Review, Vol. 46, No. 1, May 1998

[8] Minutes of the Tauranga Historical Society, 8 September 1988

[9] See, for example, Chapter 2.16, Maori anitquities, at pp. 156-164 of The Wind in the Tussocks

The Arrival of Steamships at Tauranga and the Challenges of the Mount Maunganui Channel

 Before the 1860s, visits by steamers seeking commercial cargoes at Tauranga were rare events. Between the 1840s and 1860s, the Tauranga-to-Auckland provisions trade had been dominated by local Māori waka fleets and Māori and Pākehā-Māori owned sailing ships. In March 1857, the little Auckland-based steamer Wonga Wonga made an exploratory visit to Tauranga with ‘sundries’ [1]. In February 1860, the SS White Swan visited while en route to Wellington [2]. However, steamers were not seen in Tauranga Harbour in numbers until the arrival of British and colonial troops in January 1864.

From the 1860s, the Bay of Plenty became an increasingly busy shipping zone, and despite the advent of steam-powered ships, it remained a hazardous maritime region. During Anglo-Māori tensions and fighting at Tauranga between 1864 and 1872, Imperial and colonial troops, stores, artillery and horses were landed from auxiliary-powered Royal Navy battleships and colonial government gunboat-steamers.

HMS Esk on guard duty in the Waitemata beside a prison hulk for Māori prisoners of war. Despite its auxiliary steam engine, the Esk ran aground on Stony Point Reef in April 1864.

The remarkable number of commercial steamers who accompanied them provided logistical support for the troops and, later, provisions, livestock and general necessities for the military settlers. They included the SS Storm Bird, Huntress, Lord Ashley, Clyde, Tauranga, Wellington, Taranaki, Go Ahead, Enterprise, Katikati, Egmont, Midge, Beautiful Star, Royal Alfred, Southern Cross, Rowena, and Glenelg [3]. 

Tauranga Harbour and the estuary ports, reefs, rocks and islands of the wider Bay of Plenty wrecked several of these steamers in later years. In the Bay, fog, sudden gales and longshore drift combined with narrow, shifting entrances, powerful tidal flows, limited navigational aids, and skippers anxious to ‘make the bar’, were to sink or wreck thousands of tons of shipping, both sail- and steam-powered.

Marked today by the statue of the sea god Tangaroa, Stony Point
Reef at the south end of the Maunganui Channel stranded and wrecked a variety
of sailing and steamships during the 1800s.

The first major step in providing regular steam-powered coastal transport to Tauranga came with the Bay of Plenty Steam Navigation Company. Formed locally in 1866, it deployed the newly built SS Tauranga. The New Zealand Steam Navigation Company placed the SS Storm Bird on the same Auckland – Tauranga – Ōpōtiki run soon after [4]. Critical maritime lifelines, they supported settler and Māori communities, and the expanding agricultural economies of the Bay of Plenty. A Tauranga Argus article in December 1866 emphasised the need for improved harbour facilities to support the regular steam services [5].

The long, open Coromandel and Bay of Plenty coastlines followed by steamers engaged in transporting troops and, later, commercial cargo between Auckland and Tauranga were beautiful, but deceptively dangerous. On calm days they could be struck suddenly by fierce easterly gales or heavy swells arising from storms occurring far out to sea. Meanwhile, beneath the surface, lay reefs, rocks and shoals. Steaming ahead during dense fog, the 443-ton SS Taranaki was wrecked on Karewā Island in 1878. Low-lying islands, like the Rurimas off Matatā, sank the SS Tasman during moderate weather in 1921. A hidden reef sank the 1,159-ton SS Manaia off Whakahau-Slipper Island during rain and mist one night in 1926.

On the 18 February 1879, the SS Taupō ran aground and was wrecked on Stony Point Reef.

Closer to Tauranga, the Mount Maunganui harbour entrance itself was a notorious trap, with the margin for error almost nonexistent. The outer bar shifted constantly, reshaped by tides, storms, and longshore drift. Steamers entering or exiting the channel were able to cross this bar without risk only when wind, tide and swell were suitable. Before dredging began, the channel twisted unpredictably, requiring steamer captains to align their approach with precision, despite poor visibility or while fighting powerful cross‑currents and winds, when approaching the channel entrance. 

Fierce, outgoing tides near Stony Point Reef, located near the base of Mount Maunganui at the southern end of the channel, temporarily trapped HMS Esk in April 1864 and wrecked the 464-ton SS Taupō in 1879. Attempting to negotiate the Maunganui Channel during a fierce gale in 1880, the 749 reg. ton SS Penguin was temporarily driven ashore on Matakana Island’s Panepane Beach.

The SS Penguin

Unlike sailing vessels, New Zealand’s coastal steamers were expected to maintain regular schedules, which helps explain why so many captains attempted the entrance when conditions were marginal. In fact, many post-wreck inquiries in this era reveal a common theme - pressure to maintain schedules. In 1921 for instance, the SS Tasman was ‘jammed for time to catch the bar at Whakatane,’ when it was wrecked at the Rurima Islands, a detail the subsequent Marine Inquiry highlighted as a contributing factor [6]. 

Similarly, the SS Taupō inquiry in 1879 censured veteran skipper Captain Hannibal Marks for decisions made under pressure, indicating how, strained by deadlines and fatigue, captains’ decisions could fail in a channel that allowed no mistakes [7].

New Zealand newspapers repeatedly criticised the lack of proper wharfs, lights, and harbour facilities from the 1860s and claimed during the 1870s, that the port was expanding faster than its infrastructure. Before the 20th century, Tauranga had no lighthouse at the entrance, minimal buoys, no dredging and no updated charts of the ever-changing bar [8].

When attempting the channel in marginal conditions, sail and steam powered vessels also grounded or were wrecked on the 3km stretch of beach to the north of Matakana Island’s Panepane Point - a notorious wrecking zone.

While the port was established in 1873, dredging the harbour to accommodate larger ships did not begin in earnest until 1965, with the main entrance channel dredged in 1968. Further major capital dredging projects, such as deepening and widening the channel, were undertaken in 1992 and 2015 [9].

Despite the challenges of negotiating the exposed Coromandel and Bay of Plenty coasts and accessing a harbour with limited facilities, steamships transformed old Tauranga. A significant improvement over its old pre-1860s Māori and Pākehā-Māori commercial sailing fleets, they reduced voyaging times for passengers, stabilised schedules and made the delivery of exported products and local mail faster and more reliable. In short, steamships were a catalyst for Tauranga’s transition from an isolated coastal settlement to an important, interconnected regional port.

The dominance of steamships waned as roads and railways improved. The decisive moment came with the opening of the Tauranga–Hamilton rail link in 1928, which rendered the long‑standing steamer passenger service to Auckland obsolete. It was formally abandoned in 1929 [10].

References

[1] Van der Wouden, A; The Introduction of Steamships to the Bay of Plenty’, Historical Review, Journal of the Whakatane District and Historical Society Vol. 38, May 1990: 21.

[2] Hawkes Bay Herald, 18 February 1860: 2.

[3] New Zealand Herald, 3 November 1865: 4. Nelson Examiner, 9 April 1970: 2. Hawkes Bay Herald, 1 February 1861: 2.  Daily Southern Cross, 15 May 1868: 2.  Ibid: 14 November 1864: 2. Ibid: 22 March 18.

[4] Ibid: 24 November 1866: 2.

[5] Tauranga Argus, 1 December 1866: 2.

[6] Auckland Star, 6 June 1921: 7.

[7] New Zealand Mail, 8 March 1879: 21.

[8] Bay of Plenty Times, 27 May 1879: 3. 15 March 1872: 7.

[9] Mariana C. Cussiolil, Karin R. Bryan, Conrad A. Pilditch and Willem P. De Lange, ‘Dispersal of Dredging Plumes in Tauranga Harbour, New Zealand: Field Study.’ Australasian Coasts & Ports Conference, 15-18 September 2015, Auckland, mc204@students.waikato.ac

[10] Port of Tauranga. Port History to Modern Day, https://www.port-tauranga.co.nz›uploads›

 Illustration Credits

Hamley, Joseph Osbertus, 1820-1911; Williams, Edward Arthur, 1824-1898, ‘HMS Esk; stuck with the Maoris taken prisoner at Rangiriri, 1863-1865’, E-047-q-031, National Library of New Zealand, Wellington.

 Szirmay, Frank, ‘Tangaroa’ (1976), Port of Tauranga, Bronwyn Holloway Smith, Public Art Heritage, Aotearoa New Zealand, Tauranga City Council Art Collection.

 ‘S.S. “Taupo” as she lies on the rocks at Stoney Point, Tauranga Harbour. Photographed at low water on the afternoon of April 9th [1879], by Charles Spencer’. Tauranga City Libraries, Te Ao Marama. Ref. 05-445

 De Maus, David Alexander, 1847-1925: ‘Steamship Penguin at Port Chalmers’. Ref: 1/1-003381-G. Alexander Turnbull Library, Wellington, New Zealand. /records/22384677.

 Panepane Point, Matakana Island, photo/file. Kiri Gillespie, ‘Matakana Island proposal: Panepane Point plan prompts encouraging level of interest’. Bay of Plenty Times, 27 August 2020.

An Architour of some of Tauranga’s older homes

 Recently, and in conjunction with Gerry Hodgson, a retired local architect, Tauranga Historical took a group of fifteen people on a most interesting trip around the northern end of Te Papa peninsula. We viewed houses from the roadside and learnt about the differing styles of home building in New Zealand from earliest European settlement to modern times.

The Elms Te Papa.  Image: Julie Green

Our first stop was of course the Georgian/Regency/Colonial example in Mission Street.  The Elms Te Papa was built predominantly by hand with local materials. Gerry pointed out its symmetrical design with a well-lit central foyer, matching twin dormer windows and the absence of a verandah —unusual for this style of house, so it may have been the personal preference of its first occupants, the Brown family. It was completed in 1847 by missionary carpenters, with doors and windows made on site, and hand- polished glass imported from Moravia for the many small window panes. The roof originally had kauri shakes but early in the 20th century they were covered with corrugated iron.

Gerry Hodgson on the front veranda at Brain Watkins House.  Image: Julie Green

Next we arrived at the front of Brain Watkins House at 233 Cameron Road — a Victorian Square Villa. This is still somewhat symmetrical in style with a central corridor and a wide verandah trimmed with ornate fretwork. Probably built to a standard plan from a sale catalogue, it was constructed by local shipwright and civic contractor Joseph Brain in 1881 for his wife and four daughters. The kauri used in its construction was transported here from Coromandel in one of his small scows.  The house was extended around 1900 as Joseph’s family had grown: a fifth girl was born in 1891. 

Edwardian house, Arundel Street.  Image: Julie Green

Gerry confessed to knowing little about the history of the next home we visited, in Arundel Street.  He called it an Edwardian house: the earlier fashion for symmetry having lessened in favour of a bay window on one side and a verandah extending around two sides or more. It was interesting, however, to note that the fretwork decorating the facade is almost identical to the 1880s Brain Watkins House, even though this one dates to 1910. It also features finials on the gable ends and little overlapping tiles above the bay window. 

“The Old White House” in Second Avenue. Image: Julie Green

Very close by in Second Avenue is the location of a Californian Bungalow or Ranch home, built in 1906 using large posts and beams. It has almost a Japanese flavour, and Gerry pointed out the presence of great ventilation features in the ceiling spaces included in the design. The present owners have chosen to replace the corrugated iron with textured malthoid tiles when reroofing.

The two aspects of 186 Devonport Road.  Images: Julie Green

A short walk around the corner and down a hedge-lined drive brought us to this 1932 English Revival stucco home off Devonport Road. The front and back facades are quite different.  The street side of the house features large Tudor-style beams. On the other side, facing the harbour and a large front lawn, a vestibular verandah is constructed within the main frame.

The street entrance, 186 Devonport Road.  Image: Julie Green

After a short break for a snack next to the WWII memorial at Memorial Park, we had to retreat to our vehicles due to heavy rain. Driving to the other end of the reserve, we parked next to the QEII sports pavilion and looked across to the rise where Fraser Street and Eleventh Avenue meet. There, in 1972, a Gerry Hodgson-designed-home, featuring a cantilevered verandah, was built with cedar and brick. It is presently owned by another architect who invited its designer over for a cup of tea not long after purchasing this truly NZ-style home.

Exterior and interior, 40 Fraser Street.  Images: Gerry Hodgson

Ōmokoroa from the Air: Alf Rendell and the Unsworth Subdivisions

From Tauranga City Library’s archives

A monthly blog about interesting items in our collection

Today, it is difficult to imagine Ōmokoroa Point as it appeared in the early 1950s. Streets lined with homes, holiday houses, reserves and community facilities now occupy land that was once largely open farmland. The Unsworth Subdivisions at Ōmokoroa from the 1950s through to the 1970s, represent an important chapter in the transformation of the peninsula from farmland to a seaside community.

In 2004, Tauranga City Libraries received a donation from Helen Unsworth, containing records, files, plans and hand-coloured photographs relating to her parents' Ōmokoroa subdivisions over the years. These materials provide a valuable record of the area's growth and the role the Unsworth family played in shaping the community that exists today.

Aerial of Ōmokoroa 1956 (hand-coloured photograph by Alf Rendell) - Te Ao Mārama - Tauranga City Libraries  Photo 21-1307

(The Unsworth farm is across the centre of the aerial photo, showing the new road and its subdivision and butting onto Gerald and Myrtle Crapp's farm on the actual point). 

A Peninsula on the Cusp of Change

Allan and Nelle Unsworth purchased 68 acres on Ōmokoroa Point in 1953, and over the following decades, gradually subdivided the property, creating residential sections. The Unsworth's property originally extended across much of the width of the peninsula, bounded by neighbouring farms and framed by steep coastal land and beaches. It was adjacent to the houses at Ōmokoroa Beach.

When Allan and Nelle Unsworth purchased the farm from Ira and Jean Thomas, their intention was not to create a residential subdivision but to establish a model farm on what was regarded as some of the district's highest-quality farmland. However, circumstances beyond their control changed those plans. In 1954, major slips below the farm damaged the only road providing access to the Point, making it necessary to construct a new road through their property. Permission was subsequently granted to subdivide land along the new roadway. Then, in 1956, the Education Department purchased five acres from the upper part of the farm for the construction of a new school.

Aerial of Ōmokoroa 1956- Photo 21-1305

The new superior stretch of road opened the peninsula to easier access and made new subdivisions more economically viable. What began as a practical response to changing circumstances, evolved into one of the largest private subdivisions undertaken in New Zealand at the time. However, the development attracted the attention of Inland Revenue, which argued that the subdivision profits should be taxed. It was a test case for New Zealand to establish a new legal principle. Allan spent years fighting what he considered an unjust assessment,ending up with the Inland Revenue dropping the case in 1965.

As happened in many coastal communities around New Zealand during the post-war decades, improved roads, increasing car ownership and growing interest in holiday living and retirement, including from overseas, created demand for coastal sections beyond the main urban centres.

Archival records held in Pae Korokī (Ams 259) document this evolving process through plans, financial papers, and promotional material spanning the 1950s to the 1970s. These include detailed survey plans for successive subdivision stages, illustrating how the land was incrementally opened up for development.

 

Subdivision Plans over the years - Te Ao Mārama - Tauranga City Libraries Ams 259

Marketing the Coastal Dream

The Unsworth subdivisions were notable not only for the number of sections created, but also for the sophistication of their marketing. Sections were promoted through newspaper advertising, printed brochures and even screen advertising at Tauranga's Odeon Theatre in Elizabeth Street, stating: "You've seen the rest — now buy the best."  Demonstrating his entrepreneurial spirit, Allan Unsworth also, promoted the subdivision from the driver's seat, using his car as a mobile advertisement to attract potential purchasers.

Reg Ellis and Allan with Reg's Kingfish, 1969 (Helen Unsworth Collection). At 13 Coppelia Avenue, Ōmokoroa Point, new house with farmland in the background and tractor shed on other side of fence. The tractor shed is still in use at the Ōmokoroa Settlers' Hall.

For many New Zealand families, the newly created sections offered a rare opportunity to own a piece of waterfront peninsula living at a time when coastal property was still within reach of ordinary households. The prospect of easy access to the harbour's fishing grounds was a major attraction. Fishing, being bountiful in those days, was a huge drawcard to the area - there was the wharf and a slipway for boat maintenance. 

What set Ōmokoroa apart from many other seaside settlements was Allan Unsworth's vision for the development. He was determined that the area would become a community of permanent homes rather than a collection of holiday baches. To maintain this standard, he encouraged prospective purchasers to build substantial houses and, if that did not suit their plans, he would direct them instead to the more affordable subdivisions emerging at Pāpāmoa at the same time. This approach helped shape the character of Ōmokoroa as a residential community rather than simply a seasonal holiday destination.

 

Cutting from Bay of Plenty Times advertisement for sections being sold by Allan Unsworth in Ōmokoroa - Tauranga City Libraries Ams 259

Alf Rendell's Aerial Vision

A distinctive feature of the Unsworth Subdivision was its innovative use of aerial photography. Renowned Tauranga photographer, Alfred Hugh (Alf) Rendell, captured images of Ōmokoroa at a time when aerial imagery was still relatively uncommon in local real estate promotion. 
 
Allan Unsworth commissioned a series of six small hand-coloured aerial images of the peninsula over the years. These photographs were not merely promotional; each purchaser received an image of the peninsula, creating a personal and tangible connection to their property and the community around them.

 

The Unsworth's homestead, "Kaharoa" (now 61 Ōmokoroa Road) - Te Ao Mārama - Tauranga City Libraries -  Photo 21-1269

A Lasting Legacy

This combination of careful planning and visual storytelling made the Unsworth Subdivision unique. Today, the surviving plans and photographs provide a valuable record of a formative moment in Ōmokoroa’s development.