The
Heyday of Real Photo Postcards (1907-1909)
continued from Part 5
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| Group
of men standing on steps of Post & Telegraph Office, Tauranga, c. Nov-Dec
1906 Real photo postcard photographed and published on Empire cardstock, attributed to Mary Humphreys Posted as a Christmas card by postmaster C.E. Nicholas, 18 Dec 1906 Collection of Tauranga Heritage Collection, Ref. 0162/09 |
In early October 1905 Mary
Humphreys announced to the residents of Tauranga that she was now able to take
pictures of “residences, grounds and similar subjects” and print them in real
photo postcard format at 6 shillings per dozen, or sixpence apiece.[i]
While the use of pre-printed postcard stock meant they were substantially
cheaper than the loose and mounted prints which had been readily available
until then, for general scenic views they could not compete against collotype-printed
postcards produced in large numbers by German printing firms and sold in local
outlets such as stationers T.S. Duncanson and T.E. Wayte, and later Guiness
Brothers and Miss Lacey’s Bazaar, for 1d to 2d each.
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| Senior
Team, Kopana Hockey Club (Maud Nina Stewart at far right of front row), c. late
1906 Real photo postcard photographed and published on Empire cardstock, attributed to Mary Humphreys Posted by H.S.B. at Onehunga to Miss Stewart, Tauranga, 24 Dec 1906 Collection of Tauranga Heritage Collection, Ref. 0349/21 |
Short production turnaround times and their suitability for limited print runs, however, meant that postcards were ideal for commissioned views, particularly those which included identifiable people, buildings or activities. Despite straying into territory traditionally served by studio photographers as “outwork”, and for which she now competed with a newly arrived photographer, Thomas Price’s brother-in-law Robert Meers,[ii] Humphreys was increasingly successful in this regard.
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| ”Regatta
day at Mount, 9th Nov 1906, O.L. Amy 1st in launch race”,
Tauranga Harbour entrance Real photo postcard photographed and published on Kodak Austral cardstock by Mary Humphreys Collection of Steve Vergeest |
Although newspaper reports rarely
noted the format in which individual commissions were being produced, from 1906
onwards she was kept busy photographing weddings,[iii]
society events, sports teams,[iv]
the post office staff, business premises, visiting politicians,[v]
a sewing bee,[vi] a
picnic party, and even a yacht race in Tauranga harbour.
 |
| Family
group seated on veranda of “Hightrees”, Tauranga, c. Nov-Dec 1908 Real photo postcard photographed and published on Empire greetings cardstock by Mary Humphreys Posted by Harold Shearman of Tauranga to Mrs Annie Nordell, Eketahuna, 14 Dec 1906 Collection of Steve Vergeest |
For the festive season Mary used a variety of devices to allow her postcards to be used more specifically as Christmas greetings cards. An advertisement placed in the Bay of Plenty Times for the week from 11-15 October 1909 stated:
“PHOTOGRAPHIC CHRISTMAS CARDS for Home and absent friends. Mrs HUMPHREYS is prepared to execute the above. Orders left at Mr Duncanson's or Mr Wayte's attended to.” [vii]
In December 1908 Harold Shearman, then a clerk at the Post Office and occupant of prominent Tauranga residence High Trees, sent a postcard commissioned from Mary Humphreys, on Empire cardstock pre-printed with a floral scroll design and the message “With Best Wishes”, picturing himself with “wife & Co” seated on the veranda of their home.
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| Empire
cardstock pre-printed with greetings message and handstamped, “Mary Humphreys,
Photo., Tauranga” With half-penny “Aoraki” postage stamp, postmarked Tauranga, 14 December 1908 Collection of Steve Vergeest |
A similar postcard with a slightly different “Compliments of the Season” design was sent at Christmas 1908 by Nurse Mary Chappell, a registered midwife and proprietor of The Palms Nursing Home,[viii] showing a woman in nurse’s uniform standing on the veranda of “The Palms” (Tauranga City Libraries Pae Koroki Ref. 07-075).
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| Empire
cardstock pre-printed with greetings message and handstamped, “Mary Humphreys,
Photo., Tauranga” Inscribed, “Mrs Chappell, Tauranga … Xmas 1908 Collection of Tauranga City Libraries, Pae Korokī Ref. 07-075 |
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| “Veterans
and returned troopers who took part in the ceremony to unveil a new obelisk at
Tauranga commemorating soldiers and sailors who fell during the New Zealand
Wars”, 11 Jul 1909 Photographed by Mary Humphreys, published in The New Zealand Graphic and Ladies Journal, 21 Jul 1909 Collection of Auckland Libraries, Ref. NZG-19090721-0018-04 |
In July 1909 the editor of the Bay of Plenty Times reported:
“Mrs Humphreys secured a nice series of photographs of the recent ceremony of unveiling the monument in the Military Cemetery, and the pictures are now available in post card and other forms.” [ix]
This was the unveiling of the 1st Waikato Militia Memorial, a monument to the soldiers of that regiment that had fallen at Pukehinahina forty-five years earlier, at the Mission Cemetery (Ōtamataha Pā).[x] An unattributed photograph of veterans and others present at the ceremony, and a photo of the “new obelisk” (Auckland Library Ref. NZG-19090721-0018-08), were published in the New Zealand Graphic on 21 July.[xi] That they were in fact taken by Mary Humphreys is known because postcard prints of at least two of the same images with Mary Humphreys’ stamp exist, held in a private collection and at Tauranga Library (Pae Korokī Ref. 99-097). She also sent copies of these postcards to Major General Robley in the UK, a gesture which ultimately resulted in generous donations from a group of his friends for maintenance of the cemetery.[xii]
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| Tauranga
Gas Works, c. August 1909 Real photo postcard photographed and published on Empire cardstock by Mary Humphreys Collection of Tauranga City Libraries, Pae Korokī Ref. 01-569 |
In August 1909 she was on hand for the inauguration ceremony of the long awaited Gas Works, and “afterwards took a photograph of the gathering”.[xiii] The postcard view above was perhaps on a different occasion, but is likely to have sold in some numbers. She likewise produced commissioned views of various business premises in Tauranga, including those of P. Munro, a general merchant and land agent on the Strand (private collection), and F.H. Hammond, baker and grocer on Willow Street (Tauranga Heritage Collection 0172/09).
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| “From
the Mount, Tauranga, 1/1/12. GAW. 96C” View of Mt Maunganui and Hopukiore from the slopes of
Mauao Real photo postcard, possible attribution to Mary Humphreys Collection of Tauranga City Libraries, Pae Korokī Ref. 03-446 |
In October 1909 a series of postcards promoting the development of the East Coast Railway were commissioned by G.A. Ward, member of the Chamber of Commerce and newly elected president of the Tauranga Railway League.
“The following particulars relating to the East Coast railway have been prepared by Mr G.A. Ward … and issued by the League to accompany the photographic post cards of the East Coast railway and connecting lines to Pokeno and Rotorua, which are to be distributed immediately …” [xiv]
Later views in this numbered
series, identified with the monogram “GAW” as part of the titling, include a
view of the railway line from the Moturiki Island quarry to the Railway Wharf
at the southern end of Waikorire (Pilot Bay) in January 1912 (number 96C, shown
above, perhaps one of a panorama), and one of the opening of the Tauranga-Te
Puke railway in October 1913 (number 100, private collection). Although
contemporary newspaper reports don’t state who the photographer was, it seems
likely that Mary Humphreys was responsible, as similar titling was used by her
for other postcard views from that time period.
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| “Summer
breakers at the Mount, Tauranga, N.Z.”, taken on Mauao’s base track, c.
1910-1911 Silver gelatin print mounted on album page, photograph attributed to Mary Humphreys Tauranga Heritage Collection, Captain Mee Album Ref. 0032/12 |
An album of photographs presented by Ward to Captain F.T. Mee, master of the SS Clan Ross, then the biggest steamer to visit the port of Tauranga, by the Tauranga Chamber of Commerce in May 1911, includes 43 photographs of the Tauranga district, most of which were taken by Mary Humphreys, some over a decade earlier.[xv] Four of them have the same style of titling, with G.A. Ward’s monogram on the corner.
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| “Ocean
Bay, The Mount, Tauranga, N.Z.” View from Moturiki, dated 11 January 1910 Lightly hand-tinted real photo postcard, photograph by Mary Humphreys Collection of Justine Neal |
Many of these views were
published as postcards on a variety of pre-printed postcard stock, either with
or without her hand-stamp neatly placed in the top left corner of the address
side. As early as 1909 Humphreys was using Kodak Austral cardstock, replaced
from around 1916 by Kodak Ltd. “K” cardstock.
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| Mary
Humphreys postcard on early Kodak Austral cardstock, used Jan 1910 Collection of Justine Neal |
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| “The
Karaka Walk, The Mount, Tauranga, N.Z.” View of Waikorire from Mauao base
track, c. 1906-1910 Real photo postcard, photographed by Mary Humphreys Collection of Steve Vergeest |
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| Mary
Humphreys postcard on later Kodak Austral cardstock Collection of Steve Vergeest |
Her commercial output appears to have almost ceased by the outbreak of war in late 1914, although she was still listed as a photographer in Wise’s New Zealand Post Office Directory for 1915. A few postcards were used postally after that time, but most had probably been published in earlier years. The specific reasons for her retirement from the photographic scene is unknown, although Robert Meers did increase his postcard output at around this time. In July 1913 he “remove[d] to commodious premises lately occupied by T.E. Price” on the Strand,[xvi] and in October formed a partnership with recently arrived photographer Mick McMahon offering “all classes of photographic work”.[xvii] While Meers is thought to have concentrated predominantly on studio portraits, McMahon is known to have been very active in his outdoors work. Although the partnership lasted less than a year, both of them continued to be active in Tauranga after it was dissolved in May 1914.[xviii] The competition for customers in a market which declined rapidly after the outbreak of war may just have proved too stiff for Mary Humphreys.
She had achieved a great deal in the space of a mere fifteen years. After mastering the technological and artistic aspects of photography, she had developed a full portfolio of very competent views throughout the region. She embraced the opportunities offered by the newly developed technology of half-tone reproduction, and formed business relationships with several national newspapers. She was a pioneer of the local postcard industry, and produced a substantial number of views – probably several hundred – documenting not only the countryside but also numerous local events. Her known postcards are keenly sought after by local collectors, but plenty of work still needs to be done on the origins of images from that era, and more unattributed photographs may well prove to have been taken by her.
Mary Humphreys died in Tauranga on 7 January 1946. Her obituary in the Bay of Plenty Times noted:
“Tauranga loses one of its oldest and most respected residents … She took an active part in all social activities in Tauranga and was a keen supporter of the Church of England, the Mission to Seamen and all patriotic affairs during the two wars. She was also one of the early supporters of the Barnardo [sic] homes. Mrs Humphreys was well known throughout New Zealand for artistic work and needlework. She will be missed by a large circle of friends in Tauranga and elsewhere.”
Acknowledgements
The research carried out for this series of articles on the elusive and enigmatic Mary Humphreys would have been impossible without access to several private and public photograph and postcard collections. I’m very grateful to several individuals, namely Geoff Willacy, Brian Ducker, Justine Neal, Steve Vergeest and Debbie McCauley, who have very generously allowed me to peruse their collections, and in some cases take photographs or scans of the postcards, and shared their thoughts gained from years of research. Likewise, I appreciate the staff at Tauranga Library Archives and Tauranga Heritage Collection, who afforded me unfettered access to their public collections. Previous research published by Justine Neal, Shirley Arabin, Geoff Willacy (Historical Review, Vol 63 No 2, p42-47) and Debbie McCauley (ref) has also been very useful.
[i] Mary Humphreys, “Photographic Post-Cards. Advertisement,” Bay of Plenty Times, October 9, 1905, Volume 31 Issue 4810 edition.
[ii] Brett Payne, “Tauranga Photographers: Robert Walter Meers,” Tauranga Historical Society (blog), June 12, 2015, http://taurangahistorical.blogspot.com/2015/06/tauranga-photographers-robert-walter.html.
[iii] “Weddings. Rusling-Rodgers,” Bay of Plenty Times, April 11, 1906, Volume 31 Issue 4885 edition.
[iv] “Untitled [Mrs Humphreys’ Photograph of Tauranga City Junior Football Team],” Bay of Plenty Times, September 6, 1905, Volume 31 Issue 4796 edition.
[v] “Trip to Papamoa,” Bay of Plenty Times, April 7, 1909, Volume 37 Issue 5342 edition.
[vi] “Sale of Work,” Bay of Plenty Times, October 29, 1906, Volume 35 Issue 4970 edition.
[vii] Mary Humphreys, “Photographic Christmas Cards. Advertisement,” Bay of Plenty Times, October 11, 1909, Volume 38 Issue 5420 edition.
[viii] Justine Neal, “‘The Palms’ Licensed Maternity Nursing Home,” Blog, Tauranga Historical Society (blog), June 28, 2013, https://taurangahistorical.blogspot.com/2013/06/the-palms-licensed-maternity-nursing.html.
[ix] “Local and General [Ceremony Unveiling Monument in Military Cemetery],” Bay of Plenty Times, July 19, 1909, Volume 37 Issue 5384 edition.
[x] Manatū Taonga — Ministry for Culture and Heritage, “Tauranga 1st Waikato Militia NZ Wars Memorial,” New Zealand History, May 29, 2024, https://nzhistory.govt.nz/memorial/tauranga-1st-waikato-militia-nz-wars-memorial.
[xi] “‘Lest We Forget’ - The Victims of the Maori War,” The Weekly Graphic and New Zealand Mail, July 21, 1909, Volume 43 Issue 3 edition.
[xii] “Local and General [Mrs Humphreys Received Letter from Robley],” Bay of Plenty Times, October 18, 1909, Volume 38 Issue 5423 edition.
[xiii] “Progress. The New Gasworks. Inauguration Ceremony,” Bay of Plenty Times, August 18, 1909, Volume 37 Issue 5397 edition.
[xiv] “Railway Reasons,” Bay of Plenty Times, October 11, 1909, Volume 38 Issue 5420 edition.
[xv] Mary Humphreys and Thomas Edward Price, Captain Mee Album, May 1911, Photograph album, Silver gelatin prints, 230mm (height), 290mm (width), 40mm (depth), May 1911, Tauranga Heritage Collection, https://view.taurangaheritagecollection.co.nz/objects/26940/photograph-album.
[xvi] “Untitled [Photographer R.W. Meers Removed to New Premises],” Bay of Plenty Times, July 2, 1913, Volume 41 Issue 5978 edition.
[xvii] Robert Walter Meers and Michael Patrick McMahon, “Partnership Notice. Advertisement,” Bay of Plenty Times, October 29, 1913, Volume 41 Issue 6030 edition.
[xviii] Brett Payne, “Mick McMahon and the Talma Studio - Part 1,” Tauranga Historical Society (blog), July 10, 2020, http://taurangahistorical.blogspot.com/2020/07/mick-mcmahon-and-talma-studio-part-1.html.
