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Friday, 30 August 2024

Tauranga Photographers: Stewart Brothers

Class photograph, Tauranga School, c. 1890-1892
Carte de visite photograph by F.E. Stewart of Stewart Bros., Tauranga
Collection of Tauranga City Libraries, Pae Korok
ī Ref. 04-502

In late June 1890 a Mr F.E. Stewart “of the firm of Messrs Stewart Bros., photographers, Thames” arrived in Tauranga on a visit[1] and, after negotiations with resident photographer and chemist Charles Spencer, made an arrangement to “take over Mr Spencer’s photographic business here for a few weeks.”[2] It is unclear why Spencer, who had been very active in the district photographically over the previous decade,[3] seems to have lost interest in the studio aspect of his business in the 1890s, but he had his fingers in many pies, and in 1893 moved with his family to Auckland.[4]

Stewart quickly showed his willingness to take up where Spencer had left off, announcing:

“First-class work at reasonable prices. Enamelling a specialty, also children’s portraits. Views of residences, etc., taken.”

Enamelling referred to the glossy finish that he was able to produce on his card-mounted portraits, while reference to children mostly signified to his customers that he was both equipped with the latest in fast lenses and shutters, and adept in pacifying notoriously fidgety or excitable children. The statement that “views of residences, etc.” would be taken indicates that in addition to welcoming customers to Spencer’s studio premises conveniently situated on the Strand, he was happy to carry out what was commonly referred to as outdoors work.

Class photograph, Tauranga School, c. 1890-1892
Carte de visite photograph by F.E. Stewart of Stewart Bros., Tauranga
Collection of Tauranga City Libraries, Pae Korok
ī Ref. 04-327

Two fine class photos taken at the Tauranga School in 1890 or 1891, then situated on the corner of Harington Street and Cameron Road,[5] have survived in the library’s collection, now displayed on Pae Korokī. They demonstrate Stewart’s skill at capturing the detail in the faces of a large group of students using the diminutive carte de visite format.

But who was “F.E.”? Since he was only ever referred to by his initials in the local press during his brief stay here, he’s not been particularly easy to track down, and it didn’t help that he proved to be unrelated to any of several other Stewart families then living in the coastal Bay of Plenty.

Young woman, tentatively identified as Marion Sophia Gilman (née Ferguson), c. 1890-1891
Carte de visite portrait, photographed by F.E. Stewart of Stewart Bros., Tauranga
Collection of The Elms Foundation

Francis Edward Stewart was born in 1865 at Chiselhurst, Kent (England) to carpenter Edwin Stewart and his wife Ellen. The family, including an older brother Herbert Samuel, arrived in New Zealand in January 1875 as assisted immigrants,[6] settling in Hamilton by 1877.[7] By early 1888 they were living in Cambridge, and older brother Herbert, working as a photographer, produced photographic views that were compared favourably with those from “the Auckland fraternity”.[8] By April 1890, probably after encountering stiff competition from well-established Cambridge photographers,[9] both Herbert and his younger brother Francis had moved to Thames, presumably sensing a growing demand there, and opening a studio in Queen Street.[10]The appearance of Francis in Tauranga only two months later suggests that clients in Thames were not as plentiful as expected.

The Tauranga Brass Band (including F. Stewart, front row, 4th from left), c. mid-1891
Attributed to F.E. Stewart of Stewart Bros., later reprinted on card mount with incorrect date
Collection of Tauranga City Libraries, Pae Korok
ī Ref. 01-592

Francis, or Frank as he was occasionally known, quickly made friends in the Tauranga community, where his musical skills were an important social asset. He joined a small local orchestra as a cornet player[11] and, with George Arnold Ward, subsequently played a role in the resurrection of the Tauranga Brass Band,[12] which made its first public appearance in March 1891.[13] He was engaged to take photographs of “the Mercury Bay and Tauranga Football teams and the Brass Band [above] … the Fife and Drum Band [below] … [and] the Fire Brigade in full uniform” at the Domain in mid-1891.[14]

The Tauranga Drum & Fife Band, c. mid-1891
F.E. Stewart of Stewart Bros., Thames and Tauranga
Collection of Tauranga City Libraries, Pae Korok
ī Ref. 12-015

By early September, however, Stewart had decided to move on, and was given a rousing farewell by Ward and his other band mates.[15] Subsequent sightings of him in Waipawa (November 1891)[16] and Dannevirke (February 1892)[17] suggest that he was touring the central North Island. In the mid- to late 1890s Francis Stewart seems to have rather disappeared from view, although his brother Herbert did open a hairdressing saloon in Rotorua in 1895, simultaneously announcing that he hoped to open a photographic studio in due course.[18] In December 1895 there was a report of a “Mr Stewart, photographer” making a trip to the Ureweras and returning with a “portfolio full of interesting views”, which must have been either Herbert or his brother Francis.[19]

Popular Pastimes in New Zealand – Jumping at the A & P Show, Auckland, c. December 1907
Halftone print stereocard, photographed by F.E. Stewart, published by New Zealand Graphic
Collection of Te Papa Tongarewa, Ref. O.005495

In January 1900 a photograph of the Jubilee Swimming Carnival at Auckland’s Caliope Dock, an event which had taken place a decade earlier in 1890, appeared as a halftone print under the byline of F.E. Stewart – almost certainly our Francis Ernest –in the New Zealand Illustrated Magazine.[20] Then between December 1907[21] and January 1912[22] he was an intermittent contributor to the New Zealand Graphic of photographs of sporting events and leisure activities, mostly in the Auckland region, but occasionally further afield in locations such as Thames and Whanganui. In 1907 they also published some of his stereoviews as part of their New Zealand Graphic Series, issued with the weekly newspaper.[23]

Mud Volcano, Waiotapu, Rotorua, N.Z. (Radcliffe & Stewart, #158), c. 1907-1914
Sterephotographic view, photographed by F.E. Stewart, published as postcard by F.G. Radcliffe
Tauranga Heritage Collection, Ref.
0105/19

A series of his stereophotographic views of the Auckland North, Rotorua and Taupo districts were published as postcards under the “Radcliffe & Stewart” banner, probably between 1909, when F.G. Radcliffe is known to have commenced his operations,[24] and the onset of the Great War in late 1914.

Tour group and guide standing before wharenui, Rotorua, c. 1900-1922
Photographed by F.E. Stewart, Rotorua
The Ngaire Hart Estate Collection, Courtesy of
Cordy’s Auctions

In December 1915 advertisements appeared simultaneously in the Auckland[25] and Wellington[26] newspapers, inserted by Stewart and Bennett, photographers of Rotorua, looking for a outdoor photographer and a lady retoucher, “with experience [in] bromide printing and photographic colouring preferred”. Postcard format photographs are known from this era depicting tourist groups with Maori guides at several locations, including Whakarewarewa[27]and Ohinemutu (above), with “F.E. Stewart Photographer Rotorua” either as a blind stamp or in purple ink on the reverse.

Studio portrait of Te Akakura Ru (wife of Rua Kenana) and her son Ruhoni, Rotorua, c. 1910-1920
Silver gelatin postcard print, photographed by F.E. Stewart
Collection of Whakatāne Museum Te Whare Taonga o Taketake, Ref. P96

From the high negative numbers (up to 8648 have been found) it is clear that by this time Francis had a substantial operation in Rotorua, presumably with an outdoor photographer employed to capture the tourists on their peregrinations, while Stewart and possibly a retoucher remained at the studio to take indoor portraits and carry out the developing and printing.

Group of men and women doing a haka of welcome, Rotorua, c. 1907-1922
Photographed by F.E. Stewart
Collection of Alexander Turnbull Library (James Cowan Collection), Ref. 1/2-021059-F

Francis Stewart worked from premises in Pukaki Street, Rotorua until at least 1922, then between 1925 and 1938 moved to Amohau Street, describing himself as an apiarist. Then in 1941, a further move took him to Mount Maunganui where he became a shopkeeper. He remained there until his death in 1953.[28]

References

[1] “Untitled [F.E. Stewart on a Visit to Tauranga],” Bay of Plenty Times, June 30, 1890, Volume 17 Issue 2530 edition.

[2] Francis Ernest Stewart, “Photography. F.E. Stewart of the Firm of Stewart Bros., of the Thames. Advertisement,” Bay of Plenty Times, July 24, 1890, Volume 17 Issue 2537 edition.

[3] Brett Payne, “Charles Spencer (1854-1933) – Part III – Serving the Community,” Tauranga Historical Society (blog), September 13, 2019, http://taurangahistorical.blogspot.com/2019/09/charles-spencer-1854-1933-part-iii.html.

[4] Brett Payne, “Visiting Price’s Corner Studio on The Strand,” Blog, Tauranga Historical Society (blog), October 3, 2014, https://taurangahistorical.blogspot.com/2014/10/visiting-prices-corner-studio-on-strand.html.

[5] Alan Charles Bellamy, ed., Tauranga 1882-1982, the Centennial of Gazetting Tauranga as a Borough (Tauranga, New Zealand: Tauranga City Council, 1982).

[6] “New Zealand, Archives New Zealand, Passenger Lists, 1839-1973,” Database with images (Wellington, New Zealand: Archives New Zealand, June 14, 2024), 1839–1973, FamilySearch. http://FamilySearch.org, https://www.familysearch.org/search/collection/1609792.

[7] “New Zealand, Electoral Rolls, 1853-2010” (Wellington, New Zealand: Parliamentary Library), Ancestry.com, accessed February 25, 2024, https://www.ancestry.com/search/collections/1836/.

[8] “Mr H. Stewart, Photographer, of Cambridge,” Waikato Times, March 30, 1889, Volume 32 Issue 2608 edition.

[9] Herbert Samuel Stewart, “H. Stewart, Photographer, Cambridge. Advertisement,” Waikato Times, November 30, 1889, Volume 33 Issue 2713 edition.

[10] Francis Ernest Stewart, “Photography. F.E. Stewart’s Studio Now Open. Advertisement,” Thames Star, April 26, 1890, Volume 22 Issue 6559 edition.

[11] “Athletic Tournament (Tauranga Gymnastic Club),” Bay of Plenty Times, September 22, 1890, Volume 17 Issue 2561 edition.

[12] “Untitled [The Tauranga Brass Band],” Bay of Plenty Times, December 31, 1890, Volume 17 Issue 2573 edition.

[13] “Untitled [The Tauranga Brass Band’s First Public Appearance],” Bay of Plenty Times, March 16, 1891, Volume 18 Issue 2604 edition.

[14] “Untitled [F.E. Stewart Engaged to Take Photographs at Domain],” Bay of Plenty Times, August 7, 1891, Volume 17 Issue 2715 edition.

[15] “Brass Band. Presentation to Mr F.E. Stewart,” Bay of Plenty Times, September 9, 1891, Volume 20 Issue 2728 edition.

[16] Francis Ernest Stewart, “F.E. Stewart, Photographer. Advertisement,” Waipawa Mail, November 28, 1891, Volume 14 Issue 2692 edition.

[17] “Untitled [Photographer Mr Stewart Now in Dannevirke],” Bush Advocate, February 25, 1892, Volume 7 Issue 590 edition.

[18] “Local News and Notes [Mr H. Stewart Opens Hair-Dressing Saloon],” Hot Lakes Chronicle, July 17, 1895, Volume 2 Issue 128 edition.

[19] “Local News and Notes [Mr Stewart, Photographer, Has Returned from Urewera Country],” Hot Lakes Chronicle, December 18, 1895, Volume 3 Issue 159 edition.

[20] Francis Ernest Stewart, “Calliope Dock Auckland. Scene of the Jubilee Swimming Carnival, 1890,” New Zealand Illustrated Magazine, January 1, 1900, Volume 1 Issue 4 edition.

[21] Francis Ernest Stewart, “Auckland Agricultural Association’s Show [Photographs],” New Zealand Graphic, December 7, 1907, Volume 39 Issue 23 edition.

[22] Francis Ernest Stewart, “Wanganui Celebrates the Anniversary of the Province With a Big Caledonian Gathering. [Photographs],” New Zealand Graphic, January 29, 1913, Volume 49 Issue 5 edition.

[23] Francis Ernest Stewart, “Snapshots Taken During the Jumping and Riding Competitions at the Enormously Successful Auckland Show. [Photographs],” New Zealand Graphic, December 7, 1907, Volume 39 Issue 23 edition.

[24] William Main and Alan Jackson, “Wish You Were Here”: The Story of New Zealand Postcards (New Zealand Postcard Society, 2005).

[25] Stewart and Bennett, “Outdoor Photographer, Youth and Retoucher. Advertisement,” New Zealand Herald, December 2, 1915, Volume 52 Issue 16090 edition.

[26] Stewart and Bennett, “Photographer and Retoucher. Apply Immediate. Advertisement,” Dominion, December 10, 1915, Volume 9 Issue 2640 edition.

[27] Francis Ernest Stewart, Tour Group at Whakarewarewa, c.  -1920 1900, Silver gelatin postcard print, 88mm x 138mm, c.  -1920 1900, Te Papa Tongarewa, https://collections.tepapa.govt.nz/object/1400586.

[28] “New Zealand, Electoral Rolls, 1853-2010.”

Friday, 23 August 2024

The Eiffel Tower

Eiffel Tower Brewery (J. Chocqueel & Co.), Tauranga, 1912-1913
Real photo postcard by unidentified photographer
Collection Tauranga City Libraries, Pae Korok
ī Ref. 99-1149

Paris has its Eiffel Tower but how many people know that Tauranga had its own Eiffel Tower, albeit a brewery with French connections. The brewer was Joseph Marie Barthelemy Chocqueel who was born in Bergues, France in 1881, where he learned his trade as a brewer. Joseph was in New Zealand by 1906 to join his older brother Andre, who had settled in the Waikato area. Joseph married Madeleine Marie Demasure on the 24 June 1906 and the couple had three children born during their time in New Zealand. In 1908 both brothers became naturalized New Zealand citizens. Before coming to Tauranga, Joseph had successfully owned the Three Star Brewery in Old Farm Road, Hamilton which he had sold to Edward Cussen in 1910.

On 22 May 1912 Joseph arrived in Tauranga to make arrangements for setting up a new brewery. He had chosen a site at the corner of Durham Street East and Hamilton Street South. Messrs Schreiber and Johanson won the contract for the erection of the brewery premises. The building was to be two storeys high with a ground area of 1200-1400 square feet. Constructed of wood and iron it was to be built on a solid concrete foundation. On 12 June 1912 Joseph wrote to the council applying for an entrance to be made to 34 Durham Street and for the street to be graded and levelled with the front entrance.

“Eiffel Tower Pale Ale” advertisement by J. Chocqueel & Co., Tauranga
Published in the Bay of Plenty Times, 18 September to 2 December 1912
Courtesy of Papers Past

By 23 August 1912 the work had been completed. The building consisted of two main floors, with several small rooms built in tiers above the second floor. On the ground floor there were five rooms: a bottling room, main cellar, bottle washing room, engine room and a coal storage room. The boiler house and office were detached. The second floor was made up of two rooms and twenty-four feet above this floor was the room for the heating vat. This vat was connected to the municipal water supply by pipes and the water was heated by steam pipes connected to the boiler. Pipes took the hot water throughout the whole building.

Directly under the heating vat was the mash tun, a vat in which malt is mashed with temperature-controlled water. After the mash had been treated it was filtered through the perforated bottom of the tun into the boiling vat, twelve feet over the second floor, where the hops were added and boiled. The hot liquid was then moved to a strainer, leading to the refrigerator where the liquid was chilled to the required temperature. Next stop on the journey was the fermenting tun on the second floor where, after a certain period, the beer was drawn off, ready for its final treatment from the brewer in the main cellar. The main cellar was capable of holding two thousand gallons of liquor. The bottling room was fitted with the latest machinery. Next door was the washing room with massive concrete tubs for washing and spraying the bottles.

Birds Eye View, Tauranga, with Eiffel Tower Brewery in foreground (Talma Photo 27)
Real photo postcard published by Michael McMahon (The M. McM. Series)
Collection of Justine Neal

Joseph and his partner Mr C.A. Brabant, who had been the local agent for the Northern Steamship Company and was now to manage the commercial side of the business, declared that the ale and stout brewed at the Eiffel Brewery would be the best table beer brewed in the Dominion. It was made using the old French method without the addition of sugar, glucose or any chemical additive. During September 1912 their first ale and stout went on sale and from there on they advertised regularly in the Bay of Plenty Times.

13 December 1912
“Here’s Luck!” Eiffel Tower Pure Beer. Brewed without chemicals. At all Hotels – Chocqueel and Co. Brewers and Bottlers. Tauranga.

 

14 Mar 1913. Eiffel Tower Beer is Pure Beer.

It is brewed without chemicals of any description.

It is made from the best malt and hops, and lovely mountain water.

It can be drunk at any time and does not give you that gassy, heady feeling.

If you are run down it will do you good.

Eiffel Tower Is Pure Beer.

Chocqueel and Co. Brewers and Bottlers Tauranga.

On March 28, 1913 Mr. J. Brown, auctioneer offered the Eiffel Tower Brewery, including land, plant and stock for sale. Mr. G. A. Brabant bought it for £700. On March 31 1913 a further article pointed out that Chocqueel and Brabant’s partnership had been dissolved. The business would still continue but be known as Tauranga Brewery, Brabant & Co., Brewers and Bottlers. An expert brewer was shortly expected from the South.

On April 7, 1913 the following advertisement appeared in the Bay of Plenty Times:

House and Section For Sale.
Messrs Wilson and Robbin have been favoured with instructions from Mr. Chocqueel (who is leaving the district) to sell as above. Six roomed house and section Cameron Rd; Launch ‘Yvonne’ 24 feet long, 3½ horse power Zealandia engine, sails etc. together with new dinghy. Also: New ‘Brinsmead’ piano. Note – The House and Section can be had on very easy terms. Piano on view at owner’s house.

Sad news was to follow in the Auckland Weekly News on 24 December 1914.

CHOCQUEEL. Killed in action, Mr. Marcel Chocqueel, brother of Andre Chocqueel of Hamilton, at the battle of Betheny on 17 September 1914. Mr. Joseph Chocqueel, formerly a resident of Tauranga and Hamilton is among the missing at the fighting round Diksmuide.

References

Ancestry.com
Papers Past
Tauranga City Library
Auckland Weekly News
Waikato Times, The Dead Tell Tales, 17 November 2014
New Zealand Marriages, 1836-1956

Saturday, 17 August 2024

A Trip Down Memory Lane in the Tauranga CBD

Guest article by John Green.

Back in the 1960s I was a schoolboy with a bicycle and loved to explore downtown Tauranga. There were a large number of motor garages, service stations and wreckers, not to mention a blacksmith’s shop, in what we now think of as the CBD. These are the main ones that I remember. In those times all cars were either from the UK or USA. To buy a new car one had to have access to overseas money and there were long waiting lists for new cars.

Maxwell Motors Ltd, Shell Service
Detail of ‘Rose gardens in Strand weeded by Mr W. Jones’, publ. Bay of Plenty Times, 8 October 1964
Tauranga City Libraries, Pae Korokī Ref. gca-7522

·         Maxwell Motors, corner Harington Street and The Strand. Agents for Singer, Citroen and Jaguar cars.

·         C.F. Washer, corner of Hamilton Street and Willow Street. Agents for Chevrolet, Vauxhall and Bedford.

Teasey’s Buildings, Devonport Road, Tauranga, 1911
Unidentified photographer
Tauranga City Libraries, Pae Korokī Ref. 99-1142

·         Teaseys Garage, Lower Devonport Rd, Eastern side.  (Building still there but now shops)

George Mason Motors, cnr Elizabeth/Durham Streets, Tauranga, undated
Unidentified photographer
Tauranga City Libraries, Pae Korokī Ref. 02-299

·         George Mason Motors, originally in Grey Street then moved to Elizabeth Street/Durham Street corner. (building still there)

·         Dixie Dean’s Motorcycle shop, where Farmers Trading have just built Elizabeth Towers.

·         F.N. Christian’s Garage, firstly in Lower Devonport Rd, later Upper Devonport Rd , west side, Ford  cars, Fordson tractors.  Became Tappenden Motors in 1957.

 

Tauranga Motors, Grey Street, Tauranga, 1950
Unidentified photographer
Tauranga City Libraries, Pae Korokī Ref. 04-190

·         Acme Motors (later Tauranga Motors), Grey Street, Studebaker cars and Ferguson tractors.

Advertisement from NZ Post Office Telephone Directory, Bay of Plenty & Rotorua Distructs, p25
Collection of John Green

·        Phil Prime had a workshop and car rental business in Grey Street and it went right through to Durham Street.

·       Cameron Motors, Grey Street, specialised in used cars

·       Sam Snowden’s Service Station, cnr Spring Street/Durham Streets, also sold International trucks and tractors

·       Smith’s Scooter House, Durham Street.

There were at least two car wrecking yards, one in Grey Street and the other on Cameron Road opposite St Peters Church. Later the Austin agents Bay Motors was built there.

In the course of this trip down memory lane I have discovered many older images of some of these businesses, and these will form part of a future blog.